This is just my opinion at this point, but I think google will add more features to future updates. The beta version they have out now is nice, especially being that it's free, but it still doesn't really compete with Garmin and Tom Tom quite yet. It's just a basic GPS that does have some nice features. For someone that doesn't need a lot of features and doesn't want to spend a lot of money, google navigation is for them. If you want a GPS with lane assist, speedometer and altimeter, total trip distance, ETA, etc. then you'll still have to go with one of the big boys. I'm sure google will eventually incorporate these features, and once they do, Garmin and Tom Tom are going to have trouble competing with it.