Honestly, I think nobody cares except a few enthusiasts. Most kids who get a smartphone just want to flash and will beg daddy for an iPhone or something with a big screen, they couldn't care less about 1.6, 2.1 or 2.2.
I mean if we come here and post, we're probably way above average in terms of caring about the OS. As long as they can make what the competition makes, SE has no real interest in upgrading their OS.
Judging from these Sony Ericsson X10 focus group videos, you may well be correct about people not caring what firmware is on their handset.
YouTube - Product Testing Institute - Models
YouTube - Product Testing Institute - Surfers
YouTube - Product Testing Institute - Toddlers
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