One MAJOR issue with rooting... "YOU WILL VOID YOUR WARRANTY" So unless your extremly tech savy and/or have the extra cash around to buy a new phone at basically full price, you may seriously want to think about any rooting or debranding. I feel that even though I am tech savy enough to complate the ROOT process, I do not feel comfortable enough with this phone to take a 100% guess that it will NOT fail within the next two years, thus may need warranty service, which I will not have available to me since it is VOIDED. What makes it worse is that we are dealing with AT&T and they will NOT bend an inch in regards to a voided warranty. Maybe other carriers are more relaxed, like Rogers in Canada, but AT&T is not!
So therein you have the rub, as they say...