On the motorola photon, with gingerbread, etc., I just discovered I can drag and drop music and playlists without using any software like itunes, motoral media, or anything else. I just moved my mp3 files into the folder MOBILE-->MUSIC. Then I also put my playlists there under the same MUSIC folder (m3u or pls standard playlist filetypes, exported from itunes). At first, the playlists did not show up as available. But I went to the file manager on the phone and attempted to open the playlist files directly. It didn't work, but then when I went back into the music player program and looked under playlists, I found that all my playlists showed up and functioned! I found out that apparently the phone creates its own playlist filetypes (called ".pla") under the "PLAYLISTS" folder that already existed on the phone but was previously empty. Finally I am free of freaking itunes! (I just had to use itunes one last time to export the playlists.) Just thought this would be helpful to others.
Oh, and one more helpful tip is that to also transfer your ringtones, you can move them to MEDIA-->AUDIO-->RINGTONES, or for alarms same path MEDIA-->AUDIO-->ALARMS, or for notifications same path of MEDIA-->AUDIO-->NOTIFICATIONS. Any mp3 files work there. I'm not sure if this next part is necessary, but the filename by default seems to include the type of sound, e.g., if you have a ringtone named "abcde.mp3" it calls it "abcderingtone.mp3" or "abcdealarm.mp3" etc.
Oh, and one more helpful tip is that to also transfer your ringtones, you can move them to MEDIA-->AUDIO-->RINGTONES, or for alarms same path MEDIA-->AUDIO-->ALARMS, or for notifications same path of MEDIA-->AUDIO-->NOTIFICATIONS. Any mp3 files work there. I'm not sure if this next part is necessary, but the filename by default seems to include the type of sound, e.g., if you have a ringtone named "abcde.mp3" it calls it "abcderingtone.mp3" or "abcdealarm.mp3" etc.