yeah the screen size is what i was drawn to when I first looked at it, that and the amoled display, first thought that went through my mind when i saw the crisp rich color display is "oh my god, now this is a phone" lol, and that woman at the verizon store continued to "sell" it to me, how she lovs her SF, all the workers at that location have one. Then she tells me how it comes with 2.2 and its going to get 2.3 by then end of the year, only down side is it does not have gorilla glass, and i shit you not, these were her exact words as to why it doesn't "yeah only the motorola phones have the gorilla glass, the company that makes the glass has some kind of a deal with motorola to make the glass exclusively with them only" well needless to say i briefly believed her untill i did some research for myself and found out it does come with gorilla glass, but as for the phone coming with 2.2, i believed her to a point, but did not believe her when she said 2.3 was coming by the end of the year. Anyways, back on topic, i think i will end up upgrading to the SF on black friday, as long as i get a good place in line, brave the cold weather, and not alot of people are there for the SF also, best buy is only getting 10 phones per store, wish me luck next week, ill need it lol