I'm looking for the best service provider for the HTC desire in the UK. I really want to get it from someone who wont brand the case with their logo, or fill the phone up with unwanted advertisements from them, etc. I've heard terrible things about orange. Is this still the case? My current thought is 3, but like I say, I've no prior experience of their phone branding. Also an important thought, which one's haven't got the latest firmware update for the Desire yet? should that factor into my decision, or not really, given they should be updating it eventually?