This is one of AT&T's famous selling points, but I'm curious to know how useful or important it is to a customer. I could see it potentially being useful, to say, talk to your friend on the phone and simultaneously google map something (without wifi, of course) for direction, phone number, etc... But, in all of my cell phone life, I've never been on the phone and wished I could do it right then and there. If I want to share information like that I'll send it in a text. Seems a lot easier and more useful than rattling off an address over the phone. Now, I have found the need when working on the go and using my phone as a hotspot. When answering calls on the Inc while using the hotspot, the wifi signal is lost. It's never caused a major problem (so far) but I can definitely see the need for voice&data in that case. The rumormill suggests LTE will allow Voice&Data. Is this enough for anyone to become an early adopter? I mean, aside from the increased speed and new phone.