I know that there are a million apple rants, apple consumer rants and other things of every flavor on the internet. However, I would like to take a moment to write my own, if for no other reason than to get this out my system for a few minutes. Before I begin let me say something. If your profession calls for the use of mac, this isn't about you. I hate apple. I really do hate apple with a passion. The problem starts off very simple and gets more complex so please stay with me. See it all starts off when steve jobs advertises his products. He uses simple slogans like "it just works" or "its magical". This is fairly innocent enough to begin with however, it quickly develops many problems. See, steve jobs wants to tout the "advantages" of his products, what they can do and showcase the absolute best his products can offer which I can not hold against him. However, I would call him a liar in a heartbeat. He wants to compare his products to mercedes benz or bmw. The problem with this, is that his customers believe him. People actually believe that apple is the most functional and highest quality product you can buy. Especially with iphone/ipod. Sure some people buy into it with the macbooks.. but, I don't have to deal with people touting macbook being the best in person. And Anyone who has one is not a computer science major normally so they at least admit they have no idea what they are talking about or just think "its cool so I got it". I can live with this when customers admit they only bought it because its cool. However, I'm so sick and tired of the endless people I meet on a daily basis who believe iphone is the be all/end all to phones. I am tired of people who believe that ipod is the highest quality music player. And most of all I am tired of people who don't know **** about what the **** they want. I work at a store which sells 3 different carries of phone service and a variety of other products (not best buy lol). And I had a customer come in and want to buy an ipod touch. She proceeded to ask me if it was "second gen" I looked at her and told her I had no idea. I asked her what the difference was. She replied she had no idea. I asked her why did it matter then. She replied "I am getting it for my son and I want him to have the best". This angered me on many levels. I can forgive someone wanting the newest/latest equipment however, when you get mad at me for not knowing.. You better ****ed well be able to tell me what the difference is, and it better be valid! I will never own another ipod and I have no desire to. I stopped at a 30 gig ipod classic many years ago. my first/only ipod, I loved it but, it scratched way to easy. first day I got it, it got scratched in the little case they gave me to put it in, so I have no reason whatsoever to keep up with ipod generations or anything of that nature. My problem is people hear "its magical" and suddenly want it because its the "best". And they have *no* idea what they are even buying. Does it matter? no! I just want the latest/greatest version of it! I had another customer who wanted a cover for his iphone. He asked if we have any that have the hole in the back so that he could see the apple. I told him no, and demanded to know why not. He literally got angry with me personally because I did not know why my store does not carry apple cases so you can see the apple on his iphone. Yet again, it is people buying into the "mercedes benz" belief and not even buying the phone for what it can be used for.. but, simply for the sake of having something flashy to show off. I find this disgusting. Literally getting angry at sales associates because somewhere wayyyyy above store level they never said "hey lets cater to people only buying iphone to show off to other people!" (then again.. that is pretty stupid.. why else do people buy apple?). And perhaps what is the biggest problem I have with apple is this mentality seeps into even college level minds. I know a computer science major who is programming for iphone. It bugs me the lengths these people are willing to go through to program for it. He literally creates multiple "stacks" so that he could program for the iphone. It bugs me people are willing to bend over backwards to program for iphone. Now sure android wasn't out a year ago like it is now. However, they even tried to get a group together to program for iphone. I personally find this disgusting because, now we do have viable alternatives to iphone, we have much better phones to program for in the first place. I can't judge anyone for how they spend their money or what they buy. I waste money like anyone else. However, I can very easily judge people for how they act with their purchases and their low product knowledge of what they are buying. I think I could handle it if I didn't hear so many "iphone is great" comments. however, I'm tired of people thinking that piece of crap is all that exist. Ipad is probably going to be just a sore of a topic for me because, they have had internet tablets for a looonnnggg time now and I'm sure many people are going to think ipad was the first/greatest ever without ever even hearing of any others. I can not stand how steve jobs is that arrogant and controlling of his products, and it breeds a large consumer base of people who walk around bragging about how their product is best without even knowing how it is different from any other phone out there.