Well I have had my Android for approximately 2 months now and at the time of purchase I seriously considered sucking Steve Job's piece and joining the iPhone brigade, fortunately I decided that sucking pieces wasn't really my thing and instead opted for the Hero. In my opinion owning an iPhone often means that your admitting to being a mindless fashion victim, needing the latest cool thing and being prepared to pay ANYTHING to get it. Its a really sad thing to admit, your basically admitting that you have no power and if I told you tomorrow that owning a brown hat with cow testicles hanging from it was cool, you'd run out in a heartbeat and come back with the testicle hat. Looser. Anyway, I digress. The Hero, well after coming over the intial shock of the outrageous, unending, feature list I can now see the phone for what it is... Awesome Alien Technology! After revisiting the O2 store, the ring fenced iPhone now seems very shiny but a bit basic in comparison to the Hero, its almost like comparing a calculator and a laptop, the difference in flexibility and functionality really is that vast. They don't even seem in the same league, its funny what good marketing, shiny metal and a few jingles can do to you isn't it? My only real gripe with the Hero in the face of the Steve Jobs sucking crowd is that the Hero isn't a looker. Not that this is a fashion contest but in my opinion mobiles are fashion items to many and the iPhone has blatantly got the tailor made suit on. This isn't to say the Hero is doomed, it just means that HTC or a 3rd party need to start engineering some new clothes for the Hero. The protective cases for the Hero are a disgrace, flimsy bits of ******** rubber?? What the hell?? Have you not seen the fantastic assortment of protective back covers for the iPhone?? Where's my assortment of protective back covers for the Hero?? I would even go as far to suggest that HTC ditch the current Hero housing and build the phone again with a new shiny chrome and leather finish. Also, I'd like to point out the obvious, if this is a touch screen phone why do I need SEVEN buttons on the FRONT of the phone??? This to me is a joke and spoils the finish. I don't mind buttons on the side or on the top but SEVEN on the FRONT??? That's just stupid. And the HTC Hero sync software is a real joke in comparison to the syncing beast, iTunes. Instead of making an app to find a pizza shop in Iran can an Android developer PLEASE make an app so that I can plug my Hero into my laptop and something useful involving synchronisation actually take place?? But the headphone socket, WOW! Because of the crappy headphones supplied, many will not have noticed this but the circuitry in this socket puts my $2000 Vaio to shame, I run it through a pair of HD-25 headphones and it sounds as good as my HD AV receiver. Very impressive. The mini USB socket, WOW! My life has changed innumerably. I now no longer care why my phone's charger is or whether I have brought it on my travels. Mini USB leads are everywhere "Would you like a cup of tea and a side of mini USB leads sir?", I randomly find leads in my home, in my car, at work... and then for it to work as a mass storage device is just a double bonus! Goodbye USB key! Overall I am very impressed with this phone, I don't even see the logic in comparing it to the iphone anymore. I am just hoping that HTC address the issues in the Hero 2. The Hero is indeed what it says on the box. Question: What's everyone else's opinion on this. Is it just me that thinks the Android phones are lacking in style?