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MBA student looking for an Android related dissertation topic

Discussion in 'Off Topic' started by FirebirdStud, May 8, 2012.

  1. FirebirdStud

    FirebirdStud Android Enthusiast
    Thread Starter

    Hi everyone!

    Im currently going to school at Durham Business School in the UK, and Im trying to figure out a dissertation topic.. 15000 words worth.

    Im not quite sure how to narrow it down, but I want to write a dissertation around Android (and it's superiority to apple) but Im not quite sure where concentrate.

    Any ideas??

  2. A.Nonymous

    A.Nonymous Extreme Android User

    For an MBA, you could look a the financial element of it. Apple is pushing the iPhone with the goal of selling hardware. Google is pushing Android with the hopes of selling ads. They are completely different business strategies and make a huge difference in how both companies present their products.
  3. FirebirdStud

    FirebirdStud Android Enthusiast
    Thread Starter

    I like your take on it! But, what hardware is Apple trying to push? The sale of just the phone? Parts? I guess I have not come across this information. Apple also makes hella cash off of the apps, since you have to pay for a lot more of them than with Android..

    Im all ears. I really want to do a dissertation on Android because I am a user of it and a believer.

    Many Thanks!
  4. Roze

    Roze Hiding behind a mystery

    Both Apple and Google take a 30% cut on app purchases in the App Store and Google Play.
  5. A.Nonymous

    A.Nonymous Extreme Android User

    Apple is pushing the phone, the tablet, the iPod, etc.... That's where they make all their money. They are essentially a hardware company.
  6. FirebirdStud

    FirebirdStud Android Enthusiast
    Thread Starter

    Ah I get it now! Since Android is on lots of different brands of phones, than hardware sales isn't their driver. Got it. :) this is very intriguing.

    Any more takes on this?
  7. FirebirdStud

    FirebirdStud Android Enthusiast
    Thread Starter

    Another possible area is the patenting and copying of intellectual property. Samsung and Apple have been going back and forth suing each other, so looking into what effect this has on business and the dissemination of innovation could be another interesting route to take. Thoughts on that?
  8. Roze

    Roze Hiding behind a mystery

    You can do a take on that and also Google's Acquisition of Motorola Mobility and what that meant for Android.

    You can also look at the partnership that Google created with the various OEMs and how adopting Android has pull various companies from a small tech company to a competitor (HTC), allow another to again dominate on the phone market (Samsung) and got a company from going bankrupt (Motorola). If you go this route, I would also suggest you look at Microsoft Window phones and their OEMs partnership with Nokia and HTC. You can compare the difference between an open source software vs a closed one. On Apple side, you can look at the their partnership with companies that build their parts: Foxconn, Samsung and LG.
    FirebirdStud likes this.
  9. FirebirdStud

    FirebirdStud Android Enthusiast
    Thread Starter

    This is FULL of good stuff! Thanks!!!!!! :thumbup:
  10. EarlyMon

    EarlyMon The PearlyMon
    VIP Member

    A little background -

    On Google revenue - First Android revenue numbers revealed: $278.1m in 2010, iPhone more lucrative | The Verge

    Looking past the title, you'll find -

    Who Google's Android partners are - Open Handset Alliance

    Google is closing in on making a billion US dollars per year on Android. It dominates the smartphone market by a good margin, and it's partners are making quite a bit on hardware.

    It's superiority to Apple comes down to one simple factor - Android is all about choice.

    Consumers can access advanced smartphone features on a wide range of hardware, covering all price points and hardware features, and it represents a class of operating system software, customized by each hardware manufacturer to add features and therefore perceived value.

    Until this last year, there was a single iPhone. Now there are a line of three, courtesy of ongoing production of two older models at reduced prices.

    Beware of app sale comparisons. Many of the must-have Apple app functions are built in to Android for free.

    Choice is, without a doubt, the major driver for Android success. Add to that that the range of choices include all popular user demands in a smartphone included right out of the box. It's nearly an irresistible choice as either an impulse purchase or a planned personal communications and computing investment.

    And smartphones are outselling PCs.

    Anyway, maybe some of that can be useful to you.

    Best luck on your dissertation! :)
    jmar likes this.
  11. TheyCallMeBT

    TheyCallMeBT Android Enthusiast

  12. mpw

    mpw Android Expert

    Research their different business models; and then decide your conclusion.

    Going in to a dissertation with your conclusion already written is a bad idea.
  13. Red Hare

    Red Hare Newbie

    Will google complete a monopoly on android phones and drive yahoo out of business?
  14. A.Nonymous

    A.Nonymous Extreme Android User

    I'm confused. How would a monopoly on Android have anything to do with Yahoo?
  15. kevindroid

    kevindroid Android Expert

    Red Hare likes this.
  16. A.Nonymous

    A.Nonymous Extreme Android User

  17. Red Hare

    Red Hare Newbie

  18. A.Nonymous

    A.Nonymous Extreme Android User

    I'm extremely confused. Yahoo has never had a Google Apps competitor, nor have they ever expressed any interest in one. I don't get how Google could put Yahoo out of business. They don't directly compete in anything that I can think of. Yahoo has never tried an app store nor would it make any sense at all for them to do so. I'm not sure why you mention the app store at all.

    Also, why would you be surprised that a device running a Google OS would have heavy Google integration?

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