Great that a B+M store is carrying these now, but 30 bucks is kinda steep.

 

Check out Monoprice - they have them ranging from about $5 to $15 depending on length:

HDMI Cable, Home Theater Accessories, HDMI Products, Cables, Adapters, Video/Audio Switch, Networking, USB, Firewire, Printer Toner, and more!

 

excellent it has a store cat number i cannot wait until my store gets it!

 

It also is labeled as an HTC cable, so its probably "official" compared to the monoprice ones. I have had issues with some of the cut-rate ones before (not that I believe that Monster is actually better quality or anything) and replacing them with an actual branded one works. not sure if its just shoddy contact construction or what.

I will consider this, although I would much rather have an HDMI to micro adapter since its much more compact and anyone who has HDMI for use will have the regular HDMI cable I could bogart.