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Million dollar advertising opportunity- what to do?

Discussion in 'Android Lounge' started by iCookie, Apr 30, 2012.

  1. iCookie

    iCookie Lurker
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    Dear fellow Androiders,

    I have recently been appointed by a startup branch of a major telecom company. Google has given us an opportunity in which we can display a tile on the front page of the google play store which will be displayed to our customers.

    Now, the million dollar question is: What would you do to get people to actually enter "your" shelf in Google Play? What graphic or visual would you put on this tile to stands out from other elements on the front page?

    Ofcourse I have several ideas- but thought it could be an interesting discussion as this is a new development in the Android world.
     

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  2. iCookie

    iCookie Lurker
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    If I have posted this in the wrong sub forum I apologize- it's my first post here so I don't know my way around the forums yet.:)
     
  3. Omar Days

    Omar Days Android Expert
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    Not being funny but isn't this your job to do? You're in marketing and advertising I'm assuming? And if I gave you any tips on what to do, I'd want a cut out of this million dollar contract.

    Anyways, you wanted advice. Sex sells. You can have that one for free.
     
  4. jerofld

    jerofld Fixing stuff is not easy
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    The thread is fine where it is, but I'd recommend you change your thread title. A number of people, myself included, initially thought that you're a scammer. If you're genuinely looking for what the people want, why not just say that instead of starting the title off with "Million dollar"?
     
    OfTheDamned and VoidedSaint like this.
  5. safetyobc

    safetyobc Newbie
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    Just look at what's in there now, that catches your eye. To me anything that is colorful and "exciting" typically gets a look. However, it has to be something I am interested in also.

    For instance, in the Google Play App store front page now, at the top in the scrolling tiles section you have Pocket app. The tile is boring. You can't tell what it is just by looking at it. However, Color and Draw as well as NBA Jam looks colorful and you pretty much know what you got. NBA Jam looks exciting.

    I would think that you would want to "sell" your item from the first moment that someone sees the icon (or tile in this case). I like apps that are obvious what they are from the moment you see them. Something that catches the eye in the ocean of other apps. Just my $.02
     
  6. dan330

    dan330 Extreme Android User
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    easy to enter contest for something everyone would enjoy.

    what about the new Nexus tablet that is coming out. which is rumored to be on sale via the google play store.
     
  7. iCookie

    iCookie Lurker
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    @ Omar Days: I see where you're coming from and if I were you I would also ask the same question. The problem is I am not in marketing and advertising as the company ofcourse has it's own department which does that. My role will be more in developing best-practice strategies for the various countries- but I can't say too much more...yet. Sex does sell, but obviously we can't use that.

    @ Jerofld: Sorry about that- I will change it asap.

    @ SafetyOBC and dan330: Those are great suggestions- thank you for that. Perhaps I can do something similar here or best advice.

    For anyone else- please keep the suggestions coming!
     
  8. iCookie

    iCookie Lurker
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    Would someone mind explaining how I can change a thread title?

    Thank you in advance !
     
  9. IOWA

    IOWA Mr. Logic Pants
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    What would you like it changed to? I can handle it for you. :D
     
  10. marc12868

    marc12868 Android Expert
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    Edit your original post by clicking this button on it: [​IMG] Then click "go advanced" and then you can edit the title :)
     
  11. DanAbicidan

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    Could you at least tell us what you are selling in a general sens?
    Is it a sports app?
    a game? a video watching app?
    anything to give us an idea so we could help you.
     
    dan330 likes this.

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