Just a thought but by giving more advanced details on what the x8 SoC is doing might have put the Moto X at a disadvantage in the general publics eyes. Since they are going to release this phone at $200-250 on contract they really need to have put the x8 forward as a viable alternative to quad cores currently present in the high end ($200-250) phones. This is essentially what I would have done if I were giving the details (playing the salesman) on the Moto X The x8 chips are designed to give the power and speed of a quad core without the battery draining qualities commonly associated with them. The SoC does this by separating itself into a very fast dual core CPU with 2 additional low power cores specifically dedicated to handle background applications. Using these low power cores drains your battery much slower while still leaving your very fast dual core CPU freed up for your immediate needs. Thats what a quad core does, only its using full powered (battery draining) cores for the background apps. And finally the last x4 cores on the x8 SoC are dedicated to the best GPU currently available in a smartphone. Thats how I would have done it at least, then provided additional details on what the 2 low power cores are doing if asked for more details. Its all in the presentation I suppose but to me that sounds much more interesting then just saying yea our $200-$250 flagship device has a dual core CPU on a x8 chip with 1 of the cores handling natural language processes (what the heck is that?) and another takes care of our always on stuff. Yes I know the avg consumer does not really care about what core is running what. but speaking from experience if a customer comes in and just asks "let me see your best smartphone", you bring him a phone with a dual core and one with a quad core, hes going to get the quad core unit assuming all other aspects of the devices are equal. as an aside do you think its possible google is trying to downplay the the tech specs in the Moto X so the other OEMs don't feel threatened?