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General Moto X release is not puting its best foot forward

Discussion in 'Android Devices' started by Cronis, Aug 2, 2013.

  1. Cronis

    Cronis Android Enthusiast
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    Just a thought but by giving more advanced details on what the x8 SoC is doing might have put the Moto X at a disadvantage in the general publics eyes.

    Since they are going to release this phone at $200-250 on contract they really need to have put the x8 forward as a viable alternative to quad cores currently present in the high end ($200-250) phones.

    This is essentially what I would have done if I were giving the details (playing the salesman) on the Moto X

    The x8 chips are designed to give the power and speed of a quad core without the battery draining qualities commonly associated with them. The SoC does this by separating itself into a very fast dual core CPU with 2 additional low power cores specifically dedicated to handle background applications. Using these low power cores drains your battery much slower while still leaving your very fast dual core CPU freed up for your immediate needs. Thats what a quad core does, only its using full powered (battery draining) cores for the background apps. And finally the last x4 cores on the x8 SoC are dedicated to the best GPU currently available in a smartphone.

    Thats how I would have done it at least, then provided additional details on what the 2 low power cores are doing if asked for more details. Its all in the presentation I suppose but to me that sounds much more interesting then just saying yea our $200-$250 flagship device has a dual core CPU on a x8 chip with 1 of the cores handling natural language processes (what the heck is that?) and another takes care of our always on stuff.

    Yes I know the avg consumer does not really care about what core is running what. but speaking from experience if a customer comes in and just asks "let me see your best smartphone", you bring him a phone with a dual core and one with a quad core, hes going to get the quad core unit assuming all other aspects of the devices are equal.

    as an aside do you think its possible google is trying to downplay the the tech specs in the Moto X so the other OEMs don't feel threatened?
     

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  2. Androidcurious

    Androidcurious Android Enthusiast
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    Great post, all good points. I think the problem Motorola is going to run into is that all phone store salesmen have been trained to push specs, specs, specs.
     
  3. Red Devil

    Red Devil Well-Known Member
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    There is very little that you can do to counter marketing based purely on numbers. No matter how much evidence you provide to the contrary, most people will say that a higher megapixel count on a camera sensor is an indicator of better image quality. Also, since 4 cores are more than 2 cores, clearly a quad-core processor must be superior to a dual-core processor in the minds of most people.

    Since the marketing of cellphones is based primarily on numerical data and creating an impression in the minds of the user that 'more is better', the MotoX will lose out to the GS4s, HTC Ones and the iPhones of the present day. However, apart from the technical specs that we have been obsessing over, I think the marketing has been primarily based around the fact that it is customizable to a great degree and also around the fact that it is being assembled in the US

    I think the device looks really nice. In my eyes, it is up there with the HTC One in the aesthetic department. I think Motorola has got the design right. The size is right too. It'd probably be too big for most people if it were close to 5 inches. It is a ground-breaking device in the sense that we have never had phones before that could be customizable to such an extent. I am sure that most manufactures will embrace this customization over time

    The benchmarks posted in the other thread prove that the device is up there with the best. I have no doubts in my mind that this is a premium device. It remains to be seen if it is a huge hit, but if Motorola markets the phone well and plays up its unique features, I think they have a winner in their hands
     
  4. Cronis

    Cronis Android Enthusiast
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    based on pure spec comparison (all we have till we can compare them side by side) hardware wise the Moto X is actually quite a bit better then the iPhones. runing 2 gigs of ram and a newer higher clock CPU (not to mention the 2 smaller cores on the x8 SoC) plus its running a faster quad core GPU vs the tri core GPU used in the apple/S4.

    right now we only have the tech specs to obsess over till we get the phones actually released, thats what forums are for! :p
     
  5. Androidcurious

    Androidcurious Android Enthusiast
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    You're right that the specs are better than iPhones but Apple doesn't sell their phones on specs. Quite frankly, they don't have to. User experience with iPhones is superb because the UI is so fluid.

    I think THAT is the challenge with a lower specc'd Android phone. The UI has to be extraordinarily slick.
     
  6. OverByter

    OverByter Resident Slide Rule Guru
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    This phone is in no way "lower" specced, there are other tools in the shed besides a hammer, as far as competing with other flagship devices, Google/Motorola Mobility certainly has the war chest to compete with anyone when it comes to marketing. That counts for a lot more than pixel or core count in this day and age. :D
    OB
     
  7. Androidcurious

    Androidcurious Android Enthusiast
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    It's lower specc'd from a marketing perspective. It's going to be sitting next to phones that have 1080p screens and quad cores. These are the things that Samsung, HTC, and LG have been flogging.

    They absolutely have the war chest. And I gotta tell you, I like even the early commercials. The guy in bed using the phone to set alarms is exactly the right path in my opinion. Out-Apple, show the day-to-day applications as people would use them. That's your market.
     
  8. OverByter

    OverByter Resident Slide Rule Guru
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    I agree that it doesn't have the numbers of some other phones, but if they, with their ownership by the mothership herself can manage to tweak a smooth ui with fewer cores well that instantly equates to battery life. And no human being can see a difference between 720 and 1080 on a less than 7" panel. Hopefully like the megapixel war before it, consumers actually learn that more doesn't mean better.
    OB
     
  9. Rxpert83

    Rxpert83 Dr. Feelgood
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    But the problem is... when the store puts it next to the HTC one and the s4 with their specs listed out right next to each other and you're charging the same price...

    The moto x is at a disadvantage in the specs department.

    I know cores and screen display and megapixels aren't everything, but most people don't. The other companies marking departments have done a great job at reinforcing this.

    More = better to the average consumer
     
  10. Wolfedude88

    Wolfedude88 Android Expert
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    Exactly. Everyone is saying this isn't aimed at tech geeks but the average customer will only see quad core vs dual and 1080p vs 720p and assume which is better. It won't help that sells rep will undoubtedly up sell the others based on specs.

    Apple doesn't advertise their lower specs And they are the only iOS phone maker.

    Samsung I am sure would advertise against it and point that out if they feel threatened.

    The people able to look past the specs are the tech geeks if they see something that doesn't need the specs.

    Lets say the average person is buying a tv and one is a 40 inch 1080p for 399 and one is 40 inch 720p for 399. Which will they buy without looking at anything else?

    I agree that if they market it right they could have a big hit. But they are already stepping in the wrong direction saying phone made by you when only att can do that in the foreseeable future.

    But I still think it can do something good. But it will be tough going against Samsung and apple when they are dominating right now

    I mean look at htc, the one has done really well but still pales I'm sales vs Samsung and apple even though its specs are just as good as sg4 and is one if the best looking android phones to date. Also it has a nice feature with dual speakers on front.
     
  11. john248

    john248 Well-Known Member
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    The Moto X certainly has a lot going against it from a sales perspective as on paper it has a dual core vs quad core and a 720p vs a 1080o screen. Then you factor in how it's hyping customization, but it's exclusive to AT&T at release with possibly being available to other carriers just before Xmas; by this time, the Iphone 5S and the Samsung Galaxy Note 3 will be released to go along with Verizon's release of the One later this month. Speaking of Verizon releases, the Droid line is also competing with the Moto X with similar specs though varying options from the Maxx to the Mini.

    As a phone however, it is rather nice. I am, admittedly, a phone noob and only here because my Galaxy Nexus is showing its age even if it's working fine. The YT demos and benchmarks posted show that it is a well put together phone and that the 720p display along with the 2 smaller cores aside from the main dual cores (do I have this right?) work together really well to cut down on lag and increase battery life. Also, the Moto X has a UI most similar to stock Android which I like.

    What I don't like is that the back of the phone seems a bit too curved as I do use the phone at times with it sitting on a flat surface like my work desk. Would be nice if the screen was 5" and had wireless charging. Here's to hoping the camera is actually nice as Motorola has been a bit trashy in this area.
     
  12. RadYOacTiVe

    RadYOacTiVe Android Expert
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    Initially when the pricing was announced, I was disappointed and I still am but the phone intrigues me from the features to "made in america" but Motorola should have at least taken the opportunity to start at 32gb and offer 64gb as somewhat of an offset to the other other specs. They also did not include inductive charging which even the low end Nokia 822 has as an option. At least show the consumer there is a justification for this price.



     
  13. Wolfedude88

    Wolfedude88 Android Expert
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    Or at least offer a 32gb version outside of AT&T, it is probably a timed exclusive but it is extremely stupid to have an exclusive of memory when the phone is non expandable.
     
  14. RadYOacTiVe

    RadYOacTiVe Android Expert
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    Even worse with these timed exclusives, by the time they do release it the release date for the next phone is about due and/or rumors of other new phones coming in the near future.
     
  15. Androidcurious

    Androidcurious Android Enthusiast
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    And this is what Moto has to advertise against. This phone has to be seen as a unique entity unto itself rather than just one more Android phone thrown into the market. I think the customization gives it a decent head start but man oh man how stupid to make that an AT&T exclusive.
     
  16. MarvinAndroid

    MarvinAndroid Well-Known Member
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    Thanks for this post (the original) because I don't follow Android phones as close as I did back in the day (just less available time) but you summarized my suspicions on this one very well. I had read vague references to how this phone was engineered to be quicker than just what the specs read out as. But I hadn't really heard it explained why. It's happened many times in the past with smart phones and gaming consoles where the simple specs don't tell the whole picture. People jump to conclusions. This encourages me though, because I'm very interested in this phone. My current Razr has a shattered screen and it's time to retire it soon.
     
  17. RadYOacTiVe

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    Posts over in the "Epic" thread are now saying the camera isn't very good. For a phone that is touting the user experience, how can they not improve the camera to the quality of the competition. The target audience they claim to be going for is probably the audience that uses their cameras...a lot!
     
  18. Cronis

    Cronis Android Enthusiast
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    I suspect if Motorola had put the white/black Moto X at $150 on contract with an additional $50 for customized back/front/trim it would generally be more positively accepted. That way people would feel like they were getting the right specs for the money and the customization would just be a vanity purchase, which id be willing to bet a lot of people would buy into because it is a very cool idea.
     
  19. Bnice

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    I think many are missing the point of this phone. The specs are not mind blowing and sure you can get a top of the line phone with better specs for the same price. What google and moto are doing is for the average consumers.The phone can be activated without having to touch anything. The phone also wake up when you take it out your pocket and you are able to view the time and notifications. What phones you know do this not to mention you can customize the phone exterior to the color of your liking. The only bad part for this it's only provided by at@t right now. So if you are a geek this phone may not impress you spec wise but if you are the average user it's right up your alley.
     
  20. john248

    john248 Well-Known Member
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    While this may be for the average customer when factoring in things like changing the exterior color, it's not really an average phone aside from its trashy camera. It has top of the line performance when it comes to how smooth the UI is, how good the screen is even if it is 720p, as well as being hands free. It's priced like a top of the line phone though people get sucked in by paper stats that dog its on paper stats versus actual hands on performance that has been shown in video blogs. Granted, the general public hasn't gotten their hands on it. Though oddly enough, it seems like the actual geeks are rather impressed with how put together this phone is.
     

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