Update:I got a app called "GMail Label Notifier"...it serves the same purpose and is really much more flexible since you can assign unique alerts to each trigger You just need to setup filters in Gmail to apply a label. I have been using it a week or so now and it seems to work great. Please forgive me if this has been covered but I'm a Android newbie and have searched without any results. I have moved from a BB Tour to the HTC Incredible and really like the Android OS. A few things I really rely on though I can't seem to replicate on Android. The most important is the "Level 1" or high importance message tagging. With BIS I could setup a filter so that any emails with a specific word or words in the subject line or from a specific email address caused a different alert on the BB when received. Also, I can't find many options for different notifications like a specific one for emails, another for SMS, another for voice mails, etc. Thanks for the help!