a world in peril. a new cult emerges. organised religion in the form of consumerism. A seemingly innocent corporation subverting human interaction and freedom to create a totalitarian state. iPhonia. The iDea once dotted your average metro carriage. Within a few years it dominated peoples pockets. Hunched and squeezed into buses, trains, at cafes. tapping relentlessly at an SMS, email or game. It changed shaped. It adapted slowly to the demands of the people. It's rise to power was spawned by the masses who screamed for an innovative and interesting mobile device. It delivered. somewhat. There was nothing like it. It gave you status. A statement. APPS! It was ahead of it's time. The future? People crawled over themselves to get at it. To own one. To play with one. Stock run out. People didn't care. They would wait. Queue. It could do no wrong. No multi-tasking, MMS, MP3 ringtones. but like virus iPhonia grew stronger everyday. Before long people submitted. Because they wanted this thing. They sacrificed. Freedom? They handed it in. On a plate. iPhonia. Pure. Clean. Slick. Trendy. A package. The iTopia was nearly realised.