Nothing like joining a new forum and coming in with a cache of a thousand problems (been lurking and saving them up! ) I've had my Incredible (not rooted) since Nov and mostly I just love it to death but there's always SOMETHING going on with it that's baffling me and I think I'm ready for a factory reset...I recently woke up to all my text messages gone, my SD card s#%^ the bed this week, and the ongoing annoyance: my phone will NOT and has not EVER synced with my gmail (yes, I've tried in settings 11ty million times "sync will be back shortly blablasomething") It's never synced with my facebook either which actually seems like a blessing Sooooooo, it kind of seems like as good a time as any for a factory reset to see if I can solve that gmail sync problem (verizon's only suggestion on the matter.) What do you think? How much of a pain is it REALLY, do you think there's a chance on earth it will solve the (gmail) problem? It really sounds like a pain in the butt...advice? THANKS!!!