The Millennials are ignoring all the marketing strategies so carefully crafted years ago. A lot simply don't want stuff - they'd rather have an "experience" like a social gathering in a real London Tea shop in London.. They prefer cities and will use public trans or bike. Tradition doesn't weigh much with some. I agree. I didn't want the stuff that a new couple should have after getting married. Bought from thrift stores and sales. Still hate having flowers sent for special occasions. jewelery, fancy clothes. Since I sew, there is usually a pattern very similar to a brand name. I can copy what I want if I need it. The moral is - I'm ignoring your ads since they don't apply to anything I want. Throwing more and more ads at me to make something stick is useless. Bug me, and I never will even look at your mdse. That is what is happening - more and more ads in desperation. A phone today should be able to take over the old PDA usage. If you want a phone for entertainment, push to have such a phone made for your enjoyment. Not every phone fulfilling every use for everybody.