again your making that call because you see the headsets and beats on. Like I said if you blindfold yourself and have someone switch between beats and like power amp. I bet you couldnt tell which was which. As many on here has said they basically copied the beats settings with it. Funny how no one will take my little test.
I dont doubt it sounds good. As I have it on my bolt and my cheap ear buds I have sound good with it but they sound just as good with power amp and also the SRS setting. So you have nothing special and heck I would wager your earbud innards are probably made with the same stuff as the cheap earbuds. Now you know why he came up with the Beats eq setting. After all DR dre is in it to make money. Monster is in it to make money. If people cant hear a noticeable difference in sound quality between the beats headphones/earbuds to lets say other ones in their price range or the cheap sets. Then they would have a hard time selling their products.
This guy makes the most sense. Beats are a gimmick. It's a gimmick because a) its simple eq'ing b) adding an effect and c) most likely people will associate with Dr. Dre and want to buy it. People see basketball players and celebrities using/wearing them and they want it.
Beats do enhance the music, but you would have to be foolish not to think things would sound better or different when you're coming from a default flat EQ, to a boosted frequency EQ. Especially when increasing or decreasing treble/bass vs a bass oriented /neutral headphone.
I guarantee you if you purchased a pair of neutral headphones like a phonak 122, head direct RE0, Vsonic Gr07 etc etc the music would sound clean and detailed with no eq'ing. Gimmick/gimmicky? Yes.
The beats headphones curve is bass accentuated and dropping off hard on treble. Thus you won't hear certain higher pitched frequencies until you bump up the mids and treble. Those sounds you probably were hearing are now amplified due to the bump in EQ. The music sounding cleaner now has consequences. The bass is reduced and you have less bass bloat and more realistic (not so with beats) bass, thus allowing the other instruments to even out and sound "cleaner."
More importantly if you have crap headphones (ie beats or sub $50 iems) you're never going to experience the music that you would on a quality phone. Source is very important. Software won't help a bad headphone, it just masks its short-comings.
You also can't make a comparison by switching something on and off and saying, "Oh, its better." You would need to listen to it for a week or more and then go back and listen to the previous setting a week or so. You'd probably find your ears will get so used to it then you'll have a hard time justifying one setting over the other. Not always, but you should notice how your ears slowly welcome whatever it is you change to and from. Assuming its to your liking.
At the end of the day, whatever works for you, works for you. Using the food example: you probably read this thread and it influenced your experience with beats more than it should have. ABX beats vs EQ to mimic beats - i bet you'd see a 50/50 distribution. Many of those 50 thinking it was beats when it wasnt.