Rooted Phone will not boot up after reset to factory settings

[Android Question]

Sigh... so I reset my alcatel glory 918n and remembered it was rooted. I don't know what to do anymore. It doesn't boot up properly.

When I long press the volume key. I can see below:

-reboot system no
-apply update from sdcard
-wipe data/factory reset
-wipe cache partition
-install zip from sd card
-back up and restore
-mounts and storage
-advance
-power off

i'm not sure if features below applies after it's being rooted. Just got this from the net.

Features OS Android OS, v2.3.5 (Gingerbread)
Chipset Mediatek MT6573
CPU 650 MHz Cortex-A9
GPU PowerVR SXG531