I am trying to get a full blown understanding as to why it's so great to root your htc hero. I am not a phone expert, but I am willing to learn the necessary skills to root my hero. However, it seems like a little bit of work (especially considering I own a mac) and for me personally (I don't know of any programs I would really use that aren't available via market) I cant see any true advantage other than maybe a speed boost? Is the speed boost REAL, or is it just a placebo affect for those of you who are big phone fans? Not trying to be a debbie downer what so ever, just looking for real info. If HTC is coming out with an android 2.0 software update soon, or rooting my phone makes firmware/software updates a pain in the butt, then this definitely isn't for me. I'm looking to speed my phone up, and add any cool features that I would use (mainly anything related to financial markets). Thanks again!