At first glance I was like hrmm, eh, I'm not really fond of 1: the button on the back and 2: the touchwiz like UI they have, but upon further inspection of watching some videos, OMG the customization it has? one word WOW!!!!!!!!!!! If I had that much customization on my touchwiz I would be MORE than happy to keep it, in fact I am wondering somthing, when will somone extract that and implement it into a rom.....that would be somthing I'd truley love to see. I've never seen so much stuff, and very handy stuff too, stuff I would probably use daily once I got it. LG G2: Unboxing & Review - YouTube a video showing the customization it has, that's insanely cool. I am NOT a fan of touchwiz, or the touchwiz GUI style at all, but this?.....this adds a new twist on things. OK Samsung, I hope your watching, take some notes, I think LG actually did something right this time. I however am not a fan of the "look" they used, IE the icons for the toggles, they look well, kinda ugly or I dunnno, old school, but I could overlook all that with the functionality in things. Not to mention this phones camera and speed is well off the charts. Almost tempting to switch over and start a contract with higher payments. Sure wish they had a rom that had all the stuff this LG has in it for this phone.