Okay Ladies and Gentlemen. This may have been touched on in previous threads or obvious to the techies, but I'd like to share my wealth for anyone else. I had previously reported to a user and a friend that I could not see my Incredible in the sunlight - was a bit embarrassing considering how it was 'new technology'. It turns out that I had my Brightness at 25% to conserve battery. I could not see a hint of my screen let alone someone calling when it was sunny out. I didn't even have to be in the direct sunlight. I decided to turn my brightness up to 100% (and on automatic), and I could see everything even when it was really sunny out !! After a few days of being grumpy about not being able to see my screen in the sun - I am now very relieved that I can see my Incredible in the sun. So morale of the story, if you live in a sunny state, change your brightness to high or automatic - it is WELL worth the battery sacrifice if you are outdoors a lot and need to see your screen. I've also noticed the High setting also decreases glare from indoor lights.