If you search Google on your phone it will personalize the search by checking where you are and adjust results to your location. If you search for pizza it will automatically find pizza near the place you are.
It is frequently used to serve location-specific ads (as a means of supporting freeware apps). Turning it off won't eliminate the ads AFAIK, though, they just won't be as targeted.
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.