Because they require you to do a manual update. After that, they will update automatically if you check the "Automatic Updates" box in their market page.
I thought the auto update was a cool feature of 2.2 but I have went back to full manual control. Had too many issues with botched updates so now I read the last several comments looking for "The last update borked xxxxxxxxx". If so, it gets a pass until remedied. That's why I still have the fully functional version of Fancy Widget. The final update was a cripple.
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