I am not convinced that these violent PSA's against texting and driving really work - especially with the higher risk user groups like teen drivers, or drivers under 25. I am 44 years old and this PSA scares the heck out of me. I see the faces of my two young daughters instead of the actresses crashing.
But take a look at this posting on our blog that disputes the effectiveness of these ads.
I have not decided on this issue yet...but I know texting while driving is a problem in its infancy or I wouldn't have built a simple Android app to help users manage their texting...
What do other people think of these ads?
Erik Wood, owner
OTTER LLC
OTTERapp.com
YouTube - OTTER on ABC