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The "big numbers" school of marketing

Discussion in 'Android Lounge' started by Hadron, Jul 4, 2020.

  1. Hadron

    Hadron Smoke me a kipper...
    VIP Member Thread Starter

    We've all seen how phone manufacturers like to take one specification number out of context and then use that to persuade you to buy their devices. It used to be the number of megapixels, even though that's far from the most important thing in image quality. Then the number of cores in the SoC, even though the core architecture is more important and the scheduling makes a big difference (not to mention thermal limits). Then the screen size, even as curved edges and different aspect ratios made that difficult to compare meaningfully. And now the number of cameras is commonly used, though there are also hints of a reprise of the megapixel myth.

    But one of the latest ones is the maximum power output of the charger. And this is just getting silly now, with Xiaomi just having a 120W phone charger certified in China! To put that into perspective, that's twice the output of my laptop's charger. Is this sensible? Will you need a new battery after 6 months of using this thing due to heat damage, or does it perhaps never actually output that much power, or only for a minute or so of a charging cycle? Is the charger compatible with any standard, or will it only be usable with a particular phone? I dunno, this just sounds like a marketing gimmick descending into silliness to me.
     


  2. The_Chief

    The_Chief Accept no imitations!
    VIP Member

    Seriously! I rarely even plug my phone in to charge! If I'm at my office desk (here I am), I have a wireless charging stand. Jeanette charges on another one all night, right on my bedside table. The only time I really plug in the phone is when I'm in my vehicle using Android Auto - and that charge is a mere consequence of it.

    I predict the next big new shiny will be 4K displays (which are stupid on a phone now that Gear VR is dead); 8K video recording; and the ability to connect multiple Bluetooth devices at the same time.
     
    MoodyBlues likes this.
  3. Davdi

    Davdi Android Expert

    Marketing hype is just that, and largely irrelevant for most devices used as daily drivers. The 'Camera Wars' with moreand more pixels crammed onto such small sensors - I suspect that my 12MP Lumix camera will take better images under just about any lighting (Full manual control) and I've been taking photos since a coupled exposure meter was considered a luxury.
    Ad who needs 120W chargers, that's twice the output of my laptop's as well as @Hadron's.
     
    MoodyBlues likes this.
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