"The usage based pricing models best serve the needs of the majority of our customers" That is on the newest leaked document being given to Verizon reps to help them sell the new plan to customers. The idea that this change 'best serves" the needs of the customers is really just BS. The bottom line is that no existing customer can possibly save money by switching to the new plan, since the lowest smartphone data plan is the same price as the current unlimited plan! The justification I have heard these carriers give for a tiered plan is that the heavy users and the light users are paying the same amount, which is not fair to the lighter users. They could be paying less if the heavier users were paying more, etc. And this would work if the lighter users were actually given a lower price than they are currently paying while the heavier users paid more than currently. But they are not giving the lighter users a break on price at all. So, how is that "best serving the needs" of their customers? How does ANY customer benefit from this new plan?