So, after my NE2, the INC cost me $100. Then, I was able to retroactively apply that $30 coupon to my preorder, bringing the total cost to $70. When I got the phone, I sent away for the rebate with proof of purchase. I just got a $100 visa debit card from Verizon in the mail, bringing my grand total net to +$30 in my bank. WOO HOO!