Its black

 

lol, I couldn't help being a smartass for a moment I am not sure what shade it is though.

 

lol I'm sure it's just a marketing thing... just the way different car manufacturers have different "blacks" (ie BMW "obsidian" black, Mercedes "Night" black, etc)

 

It could have to do with the pattern on the back plate.

 

anything like the vortex bottle?

Miller Lite Beer Vortex Bottle 2010 Commercial - YouTube

 

LMAO! So then the vortex bottle in one hand and phone in the other

Anyways...interesting that LG didn't notice because of this LOL:

LG Vortex Black | PhoneDog

 

It's the black you get from a vortex that sucks in everything including light. It's as black as a black hole.

Or it's something the marketing dept cooked up.

 

It's the absolute absence of light. It's darker than your worst nightmare. It is darker than a vampire's soul. It's...ah, never mind, you get the idea.