I read somewhere (possibly Engadget) that Sprint was purposely not going to advertise the phone for a month or two.
Perhaps. Maybe they want to let it get into some hands first. Maybe they want it already there when iPhone 4 comes out. Maybe they aren't even going to *try* to compete directly with iPhone.
Not sure what I think about that to be honest. On one hand I'm like any other tech fan. I want to see my preferred devices and services succeed, if only to ensure further development. Still, I wonder how much of it is like running your show against American Idol or the Superbowl. There is a point where marketers know they are the underdog and cannot possibly drown out the mass appeal of a competitor at this point.
Maybe the goal is to get the phone out and get some exposure, let the iPhone launch run its course rather than trying to be heard over a roar of coverage, and then start rolling the ads in an attempt to appeal to another demographic or to settle for second best in perception as part of a long term strategy rather than wasting money trying to take on Apple head on.
Or...you know....they could just have a shit-tacular marketing team.
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