Apple is doing it right now with music and any other media they can lay their claws on. Google is the juggernaut everybody knows is going for the jugular of cloud storage and computing...
Using Google or Apple here in China, is quite a mixed experience.
Docs, wordprocessing and spreadsheets, Picasa and Google Images, not available, unless one is paying for a proxy or VPN outside of China. Gmail, Calendar and Maps, OK here. Google does have free ad-supported music streaming and MP3 downloads, but only in mainland China and nowhere else.
'Ads by Google' and AdSense only appear on academic internet connections, never on residential connections. Search works but is heavily censored.
Apple iTunes Store is available, but only if one has a Visa, Mastercard or Amex credit-card associated with one's account, even for free stuff.
Sorry to interrupt but URGENT! - iFans - iPad, iPhone, and iPod touch Fans forums
'It's difficult to get a visa mastercard or amex in china. Most people have china unionpay debit cards. visa or mastercards are only available as credit cards and you have to own property or deposit 45K USD to get one of those.'
I'm sure Apple's thinking here is. If one is rich enough to own a genuine iPad or iPhone, one is rich enough to fit into this category.