The title should read "why some people may want to think about buying in store vs pre-ordering from BB or VZW Online" But that would be too long. The reason is because when you purchase in store, they transfer your contacts for you. Now, i'm not sure about BB (Maybe someone can fill us in on this) but if you get it delivered to your house, then you're going to have to transfer your own contacts to your new phone. (as well as set up a gmail acct but thats no biggie as the phone walks you through it..very easy). If you dont have very many contacts in your old phone or are saavy/brave enough to do this yourself, then pre-ordering is fine. But for those who have tons of contacts and cringe at the thought of managing their phones through their computers will probably just want to let Verizon do it for you. For those who want to do it themselves, the process isnt terribly scary or difficult, and is pretty well documented on this site (and in the users manual we've all had for a week now), but the hardest part would be getting contacts OFF your old phone. The process would be - Install software for old phone on computer (if you have/can find it) - Export contacts from old phone to file (.csv) - Import to Gmail Account (Contacts -> Import -> Browse for File -> Find .csv -> Click Import) Then your phone will automatically download your contacts from Gmail. Of course, you could install the software for the HTC Sync software on your computer and do it that way, but i find the Gmail way much easier. Just something to think about. And a little preemptive strike by me, as i can gaurantee you the biggest thread in this forum on 4/30 will be "How to get contacts from Old phone to Incredible?" For me, i'll be pre-ordering and having it delivered. Instant rebate applied, no having to go to mall, and all my contacts are already in my Gmail acct from having had a Droid Eris.