That's all well and good but many of us, the majority, don't have exchange servers to sync with. Most have direct USB capabilities and nothing out there is easy to sync with Outlook using this method. I just sold my WP7 Trophy for two main reasons; the major one is MS makes it so hard to sync with their own program. If I don't take Beano, I create a cloud; one quite similar in smell to having to use MS Cloud to sync.
One thing I'm waiting for on Nokia WP7's is whether a version of Ovi Suite will be released to accomodate it.
Anyway as for easy sync, I've always found Kies easy to use, just not my thing though. The convenience of not having to use cables for syncing or connecting the phone every now and then to the PC just to sync is nice. I've already had Outlook using Gmail before I got my Droid, so syncing to the cloud practically just happened when I first got one.
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