edit: i figured it out! duhh! it was her gmail with 900+ contacts being pulled onto the phone. i told her she needs to either clean up her gmail or start anew - saving contacts on her phone.
a friend asked me to take a look at her new HTC Rhyme from Verizon. im not quite familiar with this new phone but the 'People' (Contacts) are showing up multiple times. some 5x some even more!?! i dont really know how to go about it. maybe deleting the duplicates... but that would be tedious. i was hoping someone can help me. thanks in advance!