The ATT web site finally has the Galaxy Camera listed as a product today (though it is kind of hard to find), and if you add it to your shopping cart, you immediately get taken to another page where you can add your data plan. If there is a way to buy it with no data plan for wi-fi only usage I can't find it, and the ATT "contact us" web page is absolutely horrid, with a bunch of predefined subjects you have to pick, none of which are "Can I just ask you a frigging question about this product?"