New Hero commercial...

[quentinfisher]

Has anyone seen the new Hero commercial, I was extremely disappointed. For starters they didn't even say what the phone was called! Just went on about how customizable it is without actually saying what it does...Secondly didn't say a release date, or for that matter what network it's even on! Is this what they call marketing, I hope Sprint comes out with a better commercial for the Hero that gives it the spotlight it deserve, because it is ridiculous...

 

[andrewcgrimm]

The problem with sprint marketing is... remember back in june of last year when the instinct came out? How it was hailed the iPhone killer, the best phone on the market and the end all of phones?

That BOMBED!

So I believe that sprint is afraid of putting out another commercial like that and I fell that it is truly hurting the sales of the phone. Even though it is ALL of the above.

 

[bray424]

I think they were trying more to advertise HTC the brand, not Hero the phone. The Hero is just the one shown because as of right now it's their flagship model.

 

[imneveral0ne]

i cant even find a video of it online >.>

 

[peestandingup]

Are you talking about this? Cause this is freakin awesome IMO.

YouTube - HTC You Campaign TV Commercial - You Are Different From You

 

[imneveral0ne]

im assuming that is the one. nice commercial. just wish it was for sprint and not HTC lol.

 

[peestandingup]

im assuming that is the one. nice commercial. just wish it was for sprint and not HTC lol.

Yeah, it would be nice. But for some reason, when carriers make commercials, they're easily forgettable. I guess since all they really are is a phone/internet service, its hard to make something thats truly great.

But manufacturer's ads are usually the best ones cause they have an actual real life product. This new HTC ad is one of the best phone ads ever IMO.

 

[toomuchgame441]

I thought that commercial was great... its absolutely right, this phone is all about me and my needs. I think we can all assume that someone's hero will look different from another.

 

[marctronixx]

this is not a Sprint commercial. this is HTC's own commercial. HTC are now going to do their own marketing for their phones. they are only known for the OEM phone but now they are branching out and will market themselves as a brand name....

here...

With the success of its Android phones, HTC is signaling it is no longer content with leaving its brand hidden behind the carriers' and Google's. The OEM announced a global advertising campaign that is based on HTC's new "Quietly Brilliant" brand positioning.
The YOU campaign is being rolled out across 20 countries in the coming weeks and features the tagline, "You don't need to get a phone. You need a phone that gets you." In a press release, the company said the ads reaffirm "HTC's commitment to focus on people, their needs and how they work and live to ensure that HTC devices suit them."
HTC worked with Los Angeles-based advertising agency Deutsch LA to create the YOU campaign that will employ an integrated media approach to reach consumers via television, print, outdoor and online.

 

[Fwicks]

That commercial makes me wish that each of the seven "pages" or "screens" in a scene could be different backgrounds. I know I need to just be grateful I don't have to look at the screen of an LG Rumor anymore!

 

[quentinfisher]

I hope Sprint decides to make their own marketing campaign for the Hero, the more users we get the more potential developers and apps ! But I hear it's in pretty high demand has it is lol.

 

[SDscorch]

this is not a Sprint commercial. this is HTC's own commercial. HTC are now going to do their own marketing for their phones. they are only known for the OEM phone but now they are branching out and will market themselves as a brand name....

here...

i grant you that but.... i just gotta wonder

what teh heck good does it do to advertize to the masses? THEY can't buy a phone directly from HTC


its the carriers that buy from them - the carriers then sell to the public




??

 

[quentinfisher]

EXACTLY! The commercial is good for HTC but does nothing for the phone itself/Sprint. If I didn't already have it, I'd have no idea what it was or which carrier it be for, or even if it's available yet lol

 

[marctronixx]

HTC want to be known as a brand name and not just a OEM company. when more people see HTC as a BRAND, they will then find out who sells that BRAND and then go purchase the BRAND... its pure name recognition. all the cell companies will benefit from this marketing since they sell HTC and HTC will stand out like sony ericsson..

i grant you that but.... i just gotta wonder

what teh heck good does it do to advertize to the masses? THEY can't buy a phone directly from HTC


its the carriers that buy from them - the carriers then sell to the public




??

 

[SDscorch]

yeah..

big companies do big marketing


those corporate mucky-mucks get sold a bill o' goods if you ask me



for example.. how many tires have i EVER bought (ever!) in my lifetime, because i saw a goodyear blimp flying over the football stadium

??


or.. how many beers did i buy 'cuz there were funny zebras reffing a football game between clydesdale horses during the superbowl??




somehow somewhere someone was "sold" the idea that all those millions of dollars in "advertizing" would translate into actual real-live SALES at some point


*pfft*

whatever

 

[SDscorch]

hint.... the answer to those questions above is a whole-number integer between the values of negative one and one

lol