I tried searching on this and ironically found a thread in my previous device's forum (HTC Desire) from 2010, describing exactly the same restriction. Which means I don't hold out much hope
I did wonder whether a third party contacts app might offer it, but couldn't find one which mentioned the feature. I tried one, but it just used the standard contact adding dialogue - which TBH is what I'd have done to maintain compatibility. So while there might be something out there, I've not been able to find it so far.
Thanks for the kind reply. I wonder why HTC removed this custom option from their contacts option and left it only available for their Google contacts. It should be a standard function/label for any smartphone. One less feature when compared to a current Samsung smartphone which does not help their sales numbers.
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