Ok.. in the words of Cory Doctorow
"
Here's how to understand Net Neutrality: you get in a cab and ask it to take you to a Safeway, and you notice that it's circling the block for no reason, delaying your arrival. "What gives?" you ask. The cabby explains that Whole Foods has paid for "premium carriage" by the cab firm, and so it gets "fast lane" service -- which means that everyone else gets the slow lane. The cab driver explains that running a taxi is expensive and hard work, and that choosing one grocer over another helps the cab company fund its maintenance, operations and upgrades.
That's nice for the cab company, but you didn't get into the cab to be taken to the most profitable destination for the cab company -- you got in to be taken to the place you wanted to go.
The cabbie says, "Hell, why are you being so particular? Safeway and Whole Foods aren't that different. Besides, Safeway makes decisions about what food you buy: they don't carry every possible grocery item, and they arrange their groceries in the way that suits them, not you. Why do you get pissed off when the cab company steers you toward the stores of its choosing, but you're happy to shop at a store that sends you to the items of its choosing?"
The answer, of course, is that it's none of the taxi's business. Maybe Safeway is gouging its suppliers for endcaps, and maybe it isn't, but that's between you and Safeway. You might choose to tackle that yourself, or it might not matter to you. It's not the cab company's job to tell you where to go: it's their job to go where you tell them. "
https://boingboing.net/2017/12/26/creeping-blackmail.html