Let see, a million or so camera owners who spend $500-$1000 for lens/cameras with the widest aperture they can get their hands on. Point-n-shoot cameras like the LX3/DLUX4, CanonS90 sell because they shoot at f/2.0 and only for those reasons. People pay the $200 premium over regular point-n-shoots.
The iPhone can shoot as low as f/2.4 on a cell phone. I spend up to $1200 on a lens (Nokton) because it can go as low as f/1.0. I never, ever, never,ever use a flash. The difference between a f/3.5 and a f/2.4 lens is can be tangible be calculated in worth as much as $200.
Edit: I realize I got off on tangent. The Droid X does have a better camera than the DINC. So that would be an upgrade for me in that area.
So... all the owners of a S90 buy it because of the f/2.0? The vast majority of Americans, I'm sure, doesn't even know what that is. lol If they're buying a point-and-shoot, they're not consumed by technical details such as that. They just want a simpler camera that takes great photos.
Besides photographers and advanced amateurs... most people will use flash in everyday situations.
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