This does have a lot of potential for Apple. One just needs to think back to 1997 when Steve Jobs came back to Apple. The company was 90 days away from bankruptcy when Steve once again took the helms and steered the company in the right direction with single model lines. The iMac, the iBook, they brought the company some much needed visibility. In 2001 one with the iPod, mp3 players became much more usable and with enough storage to actually want one. (I had a Rio that held about 6 songs. WTF was the point?). Time and time again they've come out with products that made the public think that theirs was the product to have. OS X has made significant inroads in the OS market, now close to 10% if I remember correctly. This could be something to give them another push. Not to mention it may be good for small app developers to get noticed. I would be completely against this move if the app store replaced being able to get and install applications by normal means, but since it's only in addition to, why not?
