It looks more like they want Android hardware and Apple's closed ecosystem.
I never fell for or loved Apple since the beginning. I'm probably one of the odd balls that never owned an Apple product in my life. But it does appeal to others. I never really understood how or why. I always scratched my head when a fanboy replies defending it. But it applies to both sides I guess.
I loved the one conversation I had with a tech support person. Apparently a user tried to unlock the iPhone. Tech guy asked a few questions. Lock screen set to slide unlock. User replied it would not unlock after sliding. Tech guy thought their was an issue with the display. But then found out the user was sliding the phone screen down against the table.
I guess not everyone is cut out to use a smart phone either...