Just want to stress the point
@Hadron posted, go into the Settings menu and remove your Google account and any other accounts first.
You need to remove the Google account authentication you used way back whenever you first used this phone. Keep in mind that a Factory Reset only deletes the user account data, all the files and option/config files that are relative to your personal info and such. But the primary Google account that your phone is linked to is retained in the operating system itself on your phone -- and again, the Factory Reset only wipes that user data partition, it does nothing to the Android operating system partitions.
So be sure to delete your Google account first, then do a Factory Reset. And don't forget to remove your SIM card and microSD card. When you restart your phone and check the Settings menu, all your personal info should be absent. (... if you see your carrier's info still there that's in name only. Just note that it should be replaced when the next owner puts in their SIM card, and don't worry, without your SIM card no one can actually still continue using your carrier account anyway.)