I don't think that any large-scale successful business would purposely engineer a low supply of their product (not technically a "shortage"). An inadequate supply is not good for business. Aside from not capitalizing on all their marketing efforts, increased traffic, and the novelty of the item, low supply won't increase demand and generally leads to a loss of customers (low price increases demand, not low supply). Most consumers are not obsessed with their devices like we are and will not wait out for the next batch of Droid X's; they'll simply buy something else. The vast majority of Droid owners I know do not browse Android forums and weren't particularly waiting for or excited to buy a Droid. They just thought it looked cool and listened to the sales guy or their friend or cousin or whatever. Had it not been there, they'd of purchased something else. If I wanna see a movie and it's sold out every time I try and see it - because it's only showing at two theaters in my area - I'm just going to spend my money on something else and maybe get to it down the line - or maybe not, maybe I'll forget about it. Unless I'm some die-hard fan, it won't make me want to see the thing more, it'll just irritate me. I think a lot of ppl are like that with phones. Unless they're like us, surfing the web at all hours and counting the days until our X's get here. Okay, lecture over. Schools out. I'm done.