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Budgeting hosting expenses

What's up everybody, we're just looking for a bit of assistance with properly budgeting hosting expenses. We wanna come up with a rule of thumb (cents per user) that will allow us to figure out approximately how much the bill will come to (with EC2 or whomever) when we hit 100k users, 500k, etc. This is for an image-heavy social app. What would be a good place to start? :)
 

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