I think mine is early upgrade, but even for the iPhone, it's offering me 400 bucks. I only signed up with AT&T in September 2009 and that might be affecting something. It did say however that the iPhone, at least, will drop in price for me after March 2011. I mean, 500 bucks makes sense, but at Costco, it's around 340 dollars without any discount at all, so just questioning that. Oh well, I'm in India at the moment, going to be returning back to the US on the 20th so I should check up all the details with them then.