Heads up...
Smartphone Shopping Cart Intercept Campaign
Posted: 4/30/2010 12:13:59 PM(ET)
As a result of customer blog/forum posts, the promo described below is beginning to receive some public attention and may lead to calls into Customer Service.
Smartphone Shopping Cart Intercept Campaign:
Customers who add a smartphone to their shopping cart on VerizonWireless.com and then try to abandon the shopping cart will be presented a $30 off promotion.
Do not promote this offer. It is only being offered through self discovery if the customer abandons their New or Add-A-Line order on the web; it should not be offered up proactively.
If the customer calling is already aware and asks how to take advantage of the offer, representatives should be forthcoming about the offer and advise customers that they will only receive it if they cancel or abandon their order after they've started.
If a customer calls asking for a $30 credit, and has purchased new service or an Add-A-Line for a Smartphone from 4/27 through 5/3 online, Customer Service Representatives may issue a $30 credit using Reason Code 06 (Goodwill) and Adjustment Code 13312 (Equipment Price Protection).
Smartphone Shopping Cart Intercept Campaign
Posted: 4/30/2010 12:13:59 PM(ET)
As a result of customer blog/forum posts, the promo described below is beginning to receive some public attention and may lead to calls into Customer Service.
Smartphone Shopping Cart Intercept Campaign:
Customers who add a smartphone to their shopping cart on VerizonWireless.com and then try to abandon the shopping cart will be presented a $30 off promotion.
- Available in Consumer and ELEU (Employee Liable End User) channels. Customer must reach Shopping Cart page on VerizonWireless.com and then attempt to exit the page or remove the smartphone from their cart by clicking on the Remove Package link. A promo overlay will then display with the $30 off promotion.
- If customer clicks on Continue Shopping the SMART30 promo code will automatically be added to their cart.
Do not promote this offer. It is only being offered through self discovery if the customer abandons their New or Add-A-Line order on the web; it should not be offered up proactively.
If the customer calling is already aware and asks how to take advantage of the offer, representatives should be forthcoming about the offer and advise customers that they will only receive it if they cancel or abandon their order after they've started.
If a customer calls asking for a $30 credit, and has purchased new service or an Add-A-Line for a Smartphone from 4/27 through 5/3 online, Customer Service Representatives may issue a $30 credit using Reason Code 06 (Goodwill) and Adjustment Code 13312 (Equipment Price Protection).