i got my maxx from amazon for $199. REally nice phone. Also, since I have had droid 1, 2, and 3, I am partial to Mot. Yes it is really $229, because there is the $30 upgrade fee. This is on any phone. Yes, you might be able to get rid of it by calling vzw, i did on one of my other upgrades to the S3. You can't do this with amazon or best buy or newegg etc. , but you can get a maxx from them for $100 less. If you do the vzw upgrade, it is really $329, not 299 anyway.
BTW, since i had 3 upgrades, i got a maxx for use, and S3 that I plan to sell immediately prob for $550-595 on line, and hoping that the maxx comes down again in the next month, and swap the S3 for it....