Help Removing the System bar from Transformer Prime?


I have been looking and looking for something to do this, I do not know how to root, so I guess that is out unless there is a great tutorial.

I have the Transformer prime and love all of it except for the fact that I cannot use all 10.1 inches of the screen because of the black system bar along the bottom and top while watching video. I do not mind while browsing, but damn, promoting a 10.1 inch screen, the you turn it long ways to watch video at maximun width, and you have this bar at the bottom that takes up almost an inch and another 1/2 inch at the top! Why!!!!!!!!!!!!!!!!!!!!!!!!

My Galaxy nexus is on the same OS (ICS) and when I watch video, it disappears then reapears when you touch in the soft key area. The buttons dim on the prime but the bar remains and for 500$ I should be able to access the entire screen...I mean, you can on the IPAD