Mine is on Automatic. I also do not run drain apps like Facebook. The only email set to full sync is my gmail. Work email updates only upon opening. I shut down/disable anything I do not use, like stocks, weather, slacker radio etc. There are so many apps/ways to get quick updates on stuff like that, that I do not feel it necessary to have the built in "functionality" running 24/7. I do a fair amount of email (personal and work), texting, web browsing, calls, google searches throughout the day, but nearly no social media. Coming from the Thunderbolt, I am very experienced in battery management. I have to say, it's been nice not really having to worry about running out of juice. I'm sure over time that I will put more load on the battery since I have plenty to spare.