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Candy Crush Saga Developer trying to trademark word 'Candy'

Discussion in 'Android Lounge' started by Bard, Jan 23, 2014.

  1. Bard

    Bard Android Expert
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  2. lunatic59

    lunatic59 Moderati ergo sum
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    It's complicated. U.S. trademark law is designed to protect the consumer from market confusion or misrepresentation, but also the author from having their "identity" stolen or copied. But, it's very narrow in it's application.

    For example, Owens Corning was able to trademark the color pink, but only in relation to fiberglass insulation. They couldn't claim infringement from bubble gum or breast cancer. And, the only reason this is a valid trademark is that fiberglass is not naturally pink.

    Now, the "candy" trademark will be trickier since "candy" is an encompassing term. This obviously only relates to the gaming industry, but what if Hershey or Cadbury wanted to develop a game for a promotion and use the word "candy" in the title? I doubt King could enforce that as it's a descriptive word of their product.

    IANAL (Thank you-know-who)

    "What do you call 100 lawyers buried up to their necks in sand?"
    Not enough sand. :D
     
    scary alien, mikedt and funkylogik like this.
  3. Thom

    Thom  
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    A good start.

    ... Thom
     
  4. dan330

    dan330 Android Expert
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    hahahah.. candy ahahaha... lawyers...

    what forum am I in?
     
  5. mikedt

    mikedt 你好
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    Microsoft owns the word "windows" doesn't it? US trademark laws?
     
  6. lunatic59

    lunatic59 Moderati ergo sum
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    Only in relation to software operating systems. I doubt Pella or Andersen have any confusion issues. ;)
     
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  7. kate

    kate Dreaming of Bugdroid.
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    Educational services and clothing seems like a reach.
     

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